Case Study: Driver Require

Driver Require • Website Design • Digital Marketing • Lead Generation

Project details

Driver Require continue to lead the way with their growing recruitment agency. This is a great example of an agency getting everything right. 

  • Lawrence Dean Designs

    UX design

    Website redesign

    We started working with Lawrence Dean in 2018 to redesign and develop the website inline with their growing agency and the need for their digital marketing to do more for them as a business. 

Sarah Fowke, Marketing Manager

Music: https://www.bensound.com

  • Lawrence Dean Designs

    UX design

    Website redesign

    We started working with Lawrence Dean in 2018 to redesign and develop the website inline with their growing agency and the need for their digital marketing to do more for them as a business. 

  • Lawrence Dean Jobs

    CRM Integration

    Talent Rover

    We worked on integrating the jobs data from the CRM provider Talent Rover. The feed comes in to keep the website up-to-date with all live jobs, and feeds out to populate the account with Reed automatically. 

  • Lawrence Dean Website

    Optimisation

    Keyword research & optimisation

    As with all projects we worked on updating the business keywords to identify opportunities and realistic targets. We then used the research to optimise the website pre-launch. 

  • Lawrence Dean Assets

    Automation

    Marketing automation

    There are several digital assets utilised on the site to bring value to candidates, and to offer additional opportunity to engage with the site, over and above the registration and application process. Lawrence Dean use marketing automation to keep top-of-mind and to continue to bring value to their candidate funnel.

  • Lawrence Dean Ads

    Paid advertising

    Remarketing

    Remarketing brings candidates back to the site if they haven't registered or applied for a job. This low-cost paid strategy keeps the agency front and centre to candidates that may have otherwise slipped through the net. 

  • Lawrence Dean Google Jobs

    3rd party job boards

    Google Jobs

    As well as feeding jobs data out to Reed, all the Lawrence Dean jobs are included from the website itself within Google for Jobs automatically. As well as paid inclusion from Reed.

"It has been an absolute pleasure to work with such a professional, creative, diligent and friendly team."
"I cannot recommend Addictivity highly enough and am thoroughly delighted to have had the opportunity to work with you."

Sarah Fowke, Marketing ManagerDriver Require

Sarah Fowke

Our Results in Numbers

Organic traffic increase

81%increase in organic traffic

based on the same month in 2017 compared to 2018

Conversion rate

14.48%convert – agreed goals

As of April 2019

Monthly ROI

4,267%based on our fees

Doesn't include ad spend with Reed

Kieran Smith, CEO

Music: https://www.bensound.com

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