Free Recruitment Marketing Roadmap
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Digital marketing that moves the needle
Your website is live. Now the real work begins
Most agency owners launch their new site and breathe a sigh of relief. Actually, this is when the hard work begins. It's roll your sleeves up time as we look to optimise your site and create traffic systems.
Navigating the digital marketing landscape can feel overwhelming, especially when your focus is on running a successful recruitment agency. We leverage over 25 years of digital expertise to deliver marketing strategies that drive measurable results.
Digital marketing isn't just about getting your name out there. It's about attracting the right candidates and clients, converting visitors into leads, and continuously improving your online presence.
SEO & Local SEO
We optimise your website for search engines so when potential clients and candidates search for recruitment services, your agency is one of the first they see.
CRO & Improvement
We turn your site visitors into actionable leads. By analysing user behaviour and testing different elements, we fine-tune your site to maximise conversions.
Content Marketing
Content that establishes your agency as an industry authority. Blog posts, social media, email newsletters, and thought leadership that attracts and engages.
◆ Join some of the UK's biggest recruitment brands who use Addictivity
Strategy, automation, and sales funnels
The cornerstone of any successful digital marketing campaign is a solid strategy. We begin by diving deep into your agency's unique needs, goals, and challenges. Through our discovery process, we get to know what makes your agency tick.
We understand your target audiences, both clients and candidates, and what drives their decisions. With this insight, we craft a bespoke digital marketing plan tailored to your specific objectives.
Efficiency and effectiveness go hand in hand with our marketing automation services. Automation allows us to deliver personalised messages at scale, nurturing leads through your sales funnel and keeping potential candidates and clients engaged.
We specialise in designing custom sales funnels that guide your audience from initial awareness to final decision. By mapping out the buyer's journey, we create targeted campaigns that move prospects through the funnel stages.
Marketing communications
Clear, compelling communication is essential for any successful marketing strategy. Our marketing communications services encompass everything from brand messaging and PR to internal communications and social media management.
We ensure your messaging is consistent, on-brand, and aligned with your overall marketing goals.
We don't just set and forget. Our approach is dynamic, adapting to the ever-changing digital landscape to keep your agency ahead of the curve. We're committed to transparency, providing you with clear metrics and ROI from our efforts.
We don't do vanity metrics. We care about the same things you do: more candidates, more clients, more revenue.
If you're ready to transform your digital marketing and drive real results for your recruitment agency, let's jump on a call.
Trusted by ambitious
recruitment brands
Monthly ROI
"Addictivity really gets what we do as an organisation – they know recruitment."
"If you're looking to do anything around your website or digital marketing... personally, I can't think of anyone else I'd rather work with."
Andy Duke, Managing Partner RED Global
Monthly ROI
"We moved on to their Agency Accelerator Programme, and that's really taken our marketing to a whole new level."
"We've seen the results of that have been really quite mind-blowing"
James Baker, CEO, Buchanan Search
Projects that
drive results
Dartmouth Partners
Premium executive search brand
RED Recruitment
Full digital transformation
Driver Require
Specialist driver recruitment
Get your free
marketing strategy
Apply for a free strategy call packed with tailored advice on your website, positioning, and growth plan.
Free Marketing Strategy CallQuick Application
Tell us about your agency, your goals, and where you are with your marketing. It takes a couple of minutes and helps us prepare to give you real value on the call.
No commitment. Just the starting point for a useful conversation.
Free Marketing Strategy Call
Get on a call with our team and receive tailored advice on your website, demand generation, positioning, and marketing goals. You'll walk away with clear, actionable next steps whether we work together or not.
A value-packed strategy session, not a sales pitch.
Get Your Recruitment Marketing Roadmap
We deliver a custom marketing plan based on everything we learn about your agency. Clear priorities, quick wins, and a long-term growth strategy built specifically for your business.
A roadmap you can act on immediately.
◆ Our partners
Frequently asked questions
Recruitment marketing is the practice of using digital channels to attract candidates and win clients for a recruitment or staffing agency. It covers SEO, content, paid advertising, email, automation, and a website built to convert. Effective recruitment marketing treats the agency itself as a brand, not just a service that distributes job adverts.
Recruitment SEO is the practice of optimising a recruitment agency's website to rank in Google for sector-specific job searches, candidate-side queries ("jobs in finance London"), and client-side queries ("executive search firm London"). It includes technical SEO, sector landing pages, job schema, content for keyword targeting, and local SEO for office-based agencies.
The most reliable lead sources for a recruitment agency are an SEO-optimised website with sector pages, lead magnets that solve a hiring manager's problem, paid LinkedIn campaigns targeted at decision-makers, content that demonstrates sector expertise, and outbound sequences powered by intent data. The website is the system. The other channels feed it.
Paid advertising works for recruitment agencies when the audience is precise, the offer is concrete, and the landing page converts. LinkedIn is strong for client-side BD because of job-title targeting. Google Ads work for high-intent queries like "hire X in Y city". Meta is mostly candidate-side. Budget under £1,500/month rarely produces signal.
Recruitment SEO typically shows traction in 3 to 6 months and meaningful organic pipeline in 6 to 12 months. Speed depends on domain age, existing technical health, content volume, and competition for the agency's sector keywords. Agencies launching on a brand new domain should expect a slower ramp than agencies with existing domain authority.
Marketing automation for recruitment agencies is the practice of using software to send the right message to the right contact at the right time without manual effort. Use cases include candidate nurture sequences, client BD follow-ups, dormant-client reactivation, post-placement check-ins, and event invitations. Common platforms include HubSpot, GoHighLevel, ActiveCampaign and Mailchimp.