One area many website owners struggle with is content - producing the right content at the right time, and using that as a tool to build authority and trust. We look to build out a strategy based around themed content on an editorial calendar. This maps out the topic areas, and allows us to plan campaigns around certain key topics useful to your audience. We research content ideas based around search volume and engagement in similar posts to look at what has worked best in the past. We're then able to develop the correct tone-of-voice for your brand and for your user demographics, and then start creating valuable thought-led and long form content on a regular basis. We can manage your strategy, research the ideas, create the calendar, write and publish your content for you. Additionally we can promote your content for you, posting it repeatedly to your social channels and building up a library of content that can be repurposed and republished regularly. Plus we can manage your broadcast email list too - to promote your content to your subscribers, and optionally write and publish a monthly newsletter to further promote your original content, and company news.
Influencers & outreach
Reaching out to blogs and brands within your industry is a time-consuming and difficult process, but one that is necessary to expand your network and find new opportunities. Firstly you need to research and build a list of valuable targeted influencers and then manage the process of outreach to nurture those relationships. Done correctly, this process can be used to promote your content, have your value-first blog content shared amongst industry authorities and build backlinks and social engagement from the content you are publishing. This helps: • Build new relationships • Secure guest posts and podcast interviews • Access new audiences • Explore opportunities to collaborate Once this strategy is working it can be used to continue to promote all your content, resulting in an organically growing link profile, more targeted traffic and content engagement.