Salary surveys

The ultimate lead magnet?

Taking your inbound marketing up a notch, is the option of using a salary survey.
They work brilliantly in recruitment, as an immediate value-add for potential candidates to benchmark themselves against their piers.
A candidate that might otherwise not have engaged with your website, might feel enticed to check their salary and benefits against others in similar roles in their sector.
We capture their data and show them their data vs the industry standards. We can offer up the job alerts feature on the website as another way of engaging, and of course add them to a specific series of automated emails to follow up with them over the next six months.
The added bonus?
You get to build up a unique set of data in your specialised areas that's invaluable to your clients. 
You can produce an annual report, send it out to your clients, and use it as a foot in the door as part of your consultants prospecting. Again, giving something of value first...

An optional extra to your inbound marketing strategy - the salary survey ticks a lot of boxes.