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Global SAP recruitment, growing in step
RED Global is one of the world's leading SAP contractor businesses, with regional brands across multiple continents. We've been their digital partner since 2020.
RED Global
Global SAP recruitment leader.
RED Global is one of the most established SAP contractor businesses in the world. Their reputation was earned on the desks that helped enterprises run on SAP. Their next chapter is being written around the new wave of transformation: AI, cloud migrations, S/4HANA, and the sector specialisms that demand more than a generic recruiter.
They came to Addictivity for a partner that could grow with them. A team that understands the recruitment industry, knows how to ship at pace across regional brands, and treats marketing as a system, not a series of one-offs.
What we delivered
A multi-region brand presence
Lead-ready websites across RED's regional businesses, built to flex as the brand and proposition evolve. Tightly integrated with their RecTech stack and the wider marketing engine.
Always-on growth retainer
Five-plus years on the Agency Accelerator Programme. Strategy, execution and accountability on a single team. SEO, content, paid and quarterly campaigns running in lockstep with the in-house team.
New sector launch in two weeks
A standalone Life Sciences hub plus two drill-downs (Life Sciences Tech, Molecule to Market) and a library of anonymised case studies. Shipped in time for the Next Pharma event in May 2026.
SAP S/4HANA 2027 Readiness Index
A custom market intelligence tool that turns RED's data into per-buyer reports for CIOs and transformation leaders. Web-native, on-brand, and built to open conversations with the people running the migration.
16,777% ROI on marketing
That number comes from RED Global, not us. It's what a long-running, joined-up programme looks like when strategy, execution and accountability all live on the same team.
"Addictivity really gets what we do as an organisation. They know recruitment."
"If you're looking to do anything around your website or digital marketing, personally, I can't think of anyone else I'd rather work with."
Andy Duke, Managing Partner, RED Global
Recruitment marketing that compounds.
If you're running a recruitment or staffing business and you want a partner that grows with you, we should talk.
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