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AI-driven prospecting that works
AI is transforming business development for recruitment agencies. The question is whether you're using it or getting left behind.
We build custom AI tools and systems specifically for recruitment. Automated prospecting that finds the right contacts. Personalised outreach at scale. AI consultancy that helps you work smarter, not harder.
This isn't generic AI advice. We understand recruitment, we understand the tech, and we build solutions that actually move the needle.
Want to see what AI-powered BD looks like for your agency?
AI Prospecting
AI-powered tools that identify, qualify, and prioritise your ideal prospects. No more manual list building. Find the right contacts at the right companies, automatically.
Automated Outreach
Personalised outreach sequences powered by AI. Every message is tailored to the recipient, sent at scale, and tracked for performance. Human quality, machine efficiency.
Custom AI Consultancy
Bespoke AI systems built around your agency's workflow. From CRM automation to candidate matching, we design and implement AI solutions tailored to how you actually work.
◆ Join some of the UK's biggest recruitment brands who use Addictivity
Built for recruitment, powered by AI
Generic AI tools weren't built for recruitment. They don't understand your market, your candidates, or how recruitment BD actually works. That's why we build custom.
Our AI systems are designed specifically for recruitment agencies. They understand the language of hiring, the nuances of different sectors, and the workflows your consultants use every day.
The result is AI that actually fits into your operation. Not a shiny toy that gets abandoned after a week, but a tool that makes your team measurably more productive.
From prospecting to outreach to candidate engagement, we help you implement AI where it makes the biggest impact.
How it works
We start with an audit of your current BD process. Where are the bottlenecks? Where is your team spending time on tasks that AI could handle? We identify the highest-impact opportunities first.
Then we build. Custom AI prospecting tools that surface the right targets. Automated outreach sequences that personalise at scale. Integration with your existing CRM and tech stack.
We don't just build and walk away. We train your team, optimise the systems over time, and ensure everything delivers measurable ROI. If it's not generating pipeline, we fix it.
This is consultancy, not a product. Every solution is tailored to your agency, your market, and your goals.
Ready to see how AI can transform your agency's BD? Let's have a conversation.
Trusted by ambitious
recruitment brands
Monthly ROI
"Addictivity really gets what we do as an organisation – they know recruitment."
"If you're looking to do anything around your website or digital marketing... personally, I can't think of anyone else I'd rather work with."
Andy Duke, Managing Partner RED Global
Monthly ROI
"We moved on to their Agency Accelerator Programme, and that's really taken our marketing to a whole new level."
"We've seen the results of that have been really quite mind-blowing"
James Baker, CEO, Buchanan Search
Projects that
drive results
Dartmouth Partners
Premium executive search brand
RED Recruitment
Full digital transformation
Driver Require
Specialist driver recruitment
Get your free
marketing strategy
Apply for a free strategy call packed with tailored advice on your website, positioning, and growth plan.
Free Marketing Strategy CallQuick Application
Tell us about your agency, your goals, and where you are with your marketing. It takes a couple of minutes and helps us prepare to give you real value on the call.
No commitment. Just the starting point for a useful conversation.
Free Marketing Strategy Call
Get on a call with our team and receive tailored advice on your website, demand generation, positioning, and marketing goals. You'll walk away with clear, actionable next steps whether we work together or not.
A value-packed strategy session, not a sales pitch.
Get Your Recruitment Marketing Roadmap
We deliver a custom marketing plan based on everything we learn about your agency. Clear priorities, quick wins, and a long-term growth strategy built specifically for your business.
A roadmap you can act on immediately.
◆ Our partners
Frequently asked questions
AI helps recruitment BD by surfacing hiring signals (job postings, funding rounds, leadership changes), identifying decision-makers, drafting personalised outreach at scale, scoring leads against an Ideal Customer Profile, and automating follow-up sequences. Done well, it turns a recruiter's outbound effort from hours per prospect into minutes, without dropping personalisation quality.
Talent First is Addictivity's AI-powered business development tool for recruitment agencies. It identifies companies hiring in a recruiter's specialism, surfaces decision-makers with verified contact details, drafts personalised outbound, and reports daily on landed leads. Pricing starts from approximately £200/month for 1 to 3 billers. A free trial is available.
No. AI replaces the manual research, list-building and first-draft writing that consumes most BD time. The judgement calls (which prospects to prioritise, what message will land, how to handle a senior hiring manager's objection) still require an experienced biller. AI compresses the time per prospect. The recruiter still owns the relationship.
Talent First is priced per active user. Approximately £200 to £300/month for 1 to 3 billers and £500 to £600/month for 5 to 10 billers. A free trial is available for one user covering one search area. Bullhorn integration is in development. Other CRM integrations available on request.
Talent First combines job posting data, company hiring trends, funding announcements, leadership changes, and news signals to identify companies actively hiring in a specific specialism and geography. It then enriches each company with verified decision-maker contacts (named individual, email, phone) and delivers a daily lead list to the recruiter.