Free Recruitment Marketing Roadmap
Take the free assessment and get a customised game plan to grow your agency.
Build my roadmapLondon
Your website should be your hardest-working salesperson
We get it. We talk to agency owners daily who are stuck and fed up with their websites not performing.
You need a strategy, which is why we bring a strategy-first attitude to every client project.
Find out how we can help push your agency forward with a website tailored to your business.
Strategy First
We start by getting to know you and your agency, what your vision is for the business and those 'big picture' goals you have for growth.
Discovery
We run through a series of discovery sessions, aimed to explore your true goals and ambitions.
Conversions
Custom sales funnels designed and built to help your website go beyond traditional recruitment conversions.
#AddictedToDigital
We know what makes a recruitment website work
Starting out with a redesign or a new website project can be a daunting task for any recruitment agency. You may not even know where to start.
We've been doing this for over 25 years, so we've managed to refine the process over the years to help give you the best chance of success.
What we've found is that yes, you need a website that accurately reflects your brand, your agency and where you are in your market. You need to depict yourselves as industry leaders, with authority, and use the site to attract the right talent and the right opportunities.
To do this, we need to start with strategy. We need to get under the skin of your agency and find out what makes you... you.
Discovery process
Our process of discovery means we hang out and get to know each other, and what drives you and your business, before we start looking at any specifics.
We need to understand your customers, the candidates you want to engage with, and what drives each of these audiences.
We talk about "recruitment websites that work" and what we mean is websites that move the needle, that push your agency forward, that go beyond typical recruitment conversions and add opportunity to your agency.
We're focused on creating custom sales funnels to do just that and cover off the three main funnels all recruitment websites need to achieve the success you are looking for.
High-performance websites don't magically happen overnight. It's the result of a focused strategy that's custom to you, and rock solid implementation. The kind you get to nail when you have been doing it as long as us.
There's a reason some of our clients have been with us for over a decade. We dial in your strategy and lean into full transparency and results around your ROI with us and your marketing.
If that sounds like it's up your street, let's jump on a call and find out if we could be a good fit.
◆ Join some of the UK's biggest recruitment brands who use Addictivity
Projects that
drive results
Dartmouth Partners
Premium executive search brand
RED Recruitment
Full digital transformation
Driver Require
Specialist driver recruitment
Get your free
marketing strategy
Apply for a free strategy call packed with tailored advice on your website, positioning, and growth plan.
Free Marketing Strategy CallQuick Application
Tell us about your agency, your goals, and where you are with your marketing. It takes a couple of minutes and helps us prepare to give you real value on the call.
No commitment. Just the starting point for a useful conversation.
Free Marketing Strategy Call
Get on a call with our team and receive tailored advice on your website, demand generation, positioning, and marketing goals. You'll walk away with clear, actionable next steps whether we work together or not.
A value-packed strategy session, not a sales pitch.
Get Your Recruitment Marketing Roadmap
We deliver a custom marketing plan based on everything we learn about your agency. Clear priorities, quick wins, and a long-term growth strategy built specifically for your business.
A roadmap you can act on immediately.
◆ Our partners
Bespoke recruitment website vs DIY platform
Wix, Squarespace and generic WordPress builders work for early-stage recruiters on tight budgets. Once you want CRM integration, fast job feeds, and measurable conversion improvement, the economics flip.
| Comparison | DIY platform | Bespoke (Addictivity) |
|---|---|---|
| CRM integration (Bullhorn, JobAdder, Vincere) | Limited or via third-party plugins | Native, built per agency |
| Job board feeds | Generic feeds, slow indexing | Direct CRM feeds, optimised for Google for Jobs |
| Sector landing pages | Manual, no SEO framework | Templated and optimised at scale |
| Page speed (mobile) | Often 30 to 50 Lighthouse | Targets 75+ Lighthouse |
| Conversion tracking | Basic | Full funnel attribution and lead source tracking |
| Ownership | Locked into platform | Full ownership, hosted anywhere |
| Cost over 3 years | £1,500 to £6,000 | £10,000 to £36,000 |
| Pipeline impact | Brochure | Marketing system |
Frequently asked questions
A recruitment website is a website built specifically for a recruitment, staffing or talent agency. It typically includes a job board powered by the agency's CRM, candidate registration, client BD pages, sector specialisms, and content for SEO. The best recruitment websites function as marketing systems that generate pipeline, not online brochures.
A bespoke recruitment website typically costs from £10,000 as a one-off project, or from £795/month on a 12-month plan. Pricing depends on the number of layouts, CRM integration complexity, copywriting scope, and whether a marketing platform and AI BD engine are bundled in. DIY platforms cost less but rarely match performance.
A bespoke recruitment website typically takes 8 to 12 weeks from kickoff to launch. The timeline covers discovery, strategy, design, build, copywriting, CRM integration, SEO setup, and content migration. Faster builds compromise on strategy. Slower builds usually mean scope creep. 8 to 12 weeks is the sweet spot for a properly-built site.
Addictivity integrates recruitment websites with the major recruitment CRMs and job-distribution platforms including Bullhorn, JobAdder, Vincere, Loxo, Firefish, JobDiva, RecruiterFlow, Manatal, Zoho Recruit, Talisman, Idibu, Broadbean and LogicMelon. Integration covers job import, candidate registration capture, application tracking, and CRM-side automation triggers. Choice of CRM does not limit website design quality if the integration is built properly.
Recruitment websites convert when they are built around clear positioning, a real value proposition for both candidates and clients, frictionless application flow, sector-specific landing pages, lead magnets for BD, and a CRM integration that captures every interaction. Most recruitment websites convert poorly because they are designed as brochures rather than as conversion systems.
DIY platforms suit very early-stage agencies on tight budgets. They struggle once the agency wants real CRM integration, fast job board feeds, sector-specific landing pages, or measurable conversion improvement over time. Most agencies that start on DIY platforms move to bespoke within 18 to 24 months. Addictivity builds the bespoke version.