Free Recruitment Marketing Roadmap
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Growth marketing for recruitment technology companies
We speak recruitment and technology
If you are building technology for the recruitment industry, you need a marketing partner who understands both sides. The technology, and the audience you are selling to. Most marketing agencies can do one or the other. We do both.
We have spent over 25 years immersed in the recruitment industry. We know how agencies and staffing companies buy technology. We know what matters to them, what language resonates, and where to reach them.
Whether you are an ATS provider, a job board platform, an AI-powered sourcing tool, or a back-office solution, we can help you position your product, generate demand, and build a pipeline of qualified prospects.
Product Marketing
Position your product clearly in a crowded RecTech market. We help you articulate your value proposition, differentiate from competitors, and create messaging that resonates with recruitment decision-makers.
Content Strategy
Build authority in the RecTech space with thought leadership content, case studies, whitepapers, and blog strategies that educate your audience and nurture prospects through the buying cycle.
Partner Programmes
Build and market partnership ecosystems that expand your reach. We help RecTech companies design co-marketing programmes, integration partnerships, and referral strategies.
◆ Join some of the UK's biggest recruitment brands who use Addictivity
Marketing that understands your buyers
The RecTech market is booming, and that means more competition than ever. Every week there is a new AI tool, a new platform, a new solution promising to transform recruitment. Cutting through that noise requires more than a good product. It requires sharp positioning and a marketing strategy that speaks directly to your ideal customer.
Your buyers are recruitment agency owners, staffing company directors, and talent acquisition leaders. We know these people. We have been marketing to them for over two decades. We understand their pain points, their buying behaviours, and the language that gets their attention.
That insight is invaluable when it comes to positioning your RecTech product. We can help you craft messaging that resonates, build campaigns that convert, and create content that establishes your brand as a trusted voice in the space.
Whether you are pre-launch, early-stage, or scaling, we tailor our approach to where you are in your growth journey. No cookie-cutter playbooks. Just smart, recruitment-informed marketing.
How we work with RecTech companies
We start with your product and your market. What problem does your technology solve? Who feels that problem most acutely? What does the competitive landscape look like? These questions shape everything that follows.
From there, we build a go-to-market strategy that covers positioning, messaging, website design, content, and demand generation. Every element is designed to attract and convert recruitment industry buyers.
For SaaS companies, we understand the importance of metrics like MRR, CAC, and churn. Our marketing programmes are designed with these in mind, focused on generating qualified pipeline rather than vanity metrics.
We can also help you build partnerships and integrations with recruitment agencies and staffing companies. Our network and industry knowledge means we can open doors that would otherwise take years to find.
If you are building technology for the recruitment industry and want a marketing partner who truly gets it, let us have a conversation.
Projects that
drive results
Dartmouth Partners
Premium executive search brand
RED Recruitment
Full digital transformation
Driver Require
Specialist driver recruitment
Get your free
marketing strategy
Apply for a free strategy call packed with tailored advice on your website, positioning, and growth plan.
Free Marketing Strategy CallQuick Application
Tell us about your agency, your goals, and where you are with your marketing. It takes a couple of minutes and helps us prepare to give you real value on the call.
No commitment. Just the starting point for a useful conversation.
Free Marketing Strategy Call
Get on a call with our team and receive tailored advice on your website, demand generation, positioning, and marketing goals. You'll walk away with clear, actionable next steps whether we work together or not.
A value-packed strategy session, not a sales pitch.
Get Your Recruitment Marketing Roadmap
We deliver a custom marketing plan based on everything we learn about your agency. Clear priorities, quick wins, and a long-term growth strategy built specifically for your business.
A roadmap you can act on immediately.