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Financial services, specialist depth
BWD are specialists in financial services recruitment, with deep expertise across wealth management, investment management and insurance.
BWD
Specialist financial services recruitment.
BWD's market is narrow and senior. Their buyers don't want a generalist recruiter, and the website needs to land that the moment a visitor arrives. We built the site around the sectors and seniorities they actually own, with proof points that reassure the most demanding client.
Alongside the site, the Agency Accelerator Programme keeps the marketing engine running — SEO, content, paid and inbound all tuned to the way BWD's buyers research.
What we delivered
Specialist depth, surfaced clearly
Information architecture built around the niches BWD owns, with sector pages, role pages and proof points that match how senior financial services hires actually get made.
Always-on growth retainer
SEO, content, paid and inbound all running on one team, tuned to the way financial services buyers research and shortlist.
Recruitment marketing that compounds.
If you're running a recruitment or staffing business and you want a partner that grows with you, we should talk.
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